In a hurry?
- As a MONACOR customer, you can register directly for our Academy here.
- If you are not a customer yet, you can access our B2B webshop here.
- Find out more about the MONACOR Academy formats here.
Why we as dealers are professionalising our knowledge transfer
Knowledge as a service: why we at MONACOR Academy are flexible, comprehensive and available around the clock for our customers
Our increasingly fast-moving society means that we often have less capacity. Very few still have time to travel from all over Germany for further training. This is particularly difficult for the self-employed running a local business. In general, we need information as fast as possible and are getting used to the high availability of content via mobile devices. We therefore remain up-to-date, flexible and digital for our customers and have thus launched a digital training programme with the MONACOR Academy. Our wealth of experience should be more easily available to our customers. What's it all about? You can find that out here.Our increasingly fast-moving society means that we often have less capacity. Very few still have time to travel from all over Germany for further training. This is particularly difficult for the self-employed running a local business. In general, we need information as fast as possible and are getting used to the high availability of content via mobile devices. We therefore remain up-to-date, flexible and digital for our customers and have thus launched a digital training programme with the MONACOR Academy. Our wealth of experience should be more easily available to our customers. What's it all about? You can find that out here.
Only selling audio technology? That's never been enough for us
What's been clear for a long time: retail has had to reinvent itself in many technical sectors. Simply selling a product range is not enough in the long term. We have therefore been offering our business partners targeted marketing support for decades. Our customers have also been working very successfully with our Technical Project Management (TPM) for many years. Our TPM takes on a hinge function and combines two of our most important services:
- We help installers and fitters with planning if they have no personnel or time capacities in this area themselves.
- We provide planning offices with technology consulting when they need a detailed technical perspective or help in preparing a quotation.
Kerstin Röber, Deputy Marketing Director and head of the MONACOR Academy
"Our technical project management also receives a lot of requests for knowledge on classic PA topics – and very strongly on Dante®. We fulfil this with the Academy".
Our extensive experience has taught us this: customers need an option for accessing knowledge 24/7
If they lack the necessary know-how, installers and expert planners can call their respective dealer – but this usually only applies on certain days and times. Our technical contacts are also sometimes in a meeting, on holiday or off at the weekend. However, not all experts will dare to ask about a supposed(!) matter of course, although this should be quite normal. The range of expertise in stage technology, PA and audio networks is so vast that nobody can know everything. We found a solution to be there anyway.
The basis for our Academy topics: thousands of customer meetings over many years
Thanks to this long-standing dialogue, we know the industry well and also know the questions that keep coming up. We have always interpreted what others call After Sales Services a little more extensively. Our customers are never left alone with their purchase. The Academy is always available for our customers.
The basis for our Academy topics: thousands of customer meetings over many years
Thanks to this long-standing dialogue, we know the industry well and also know the questions that keep coming up. We have always interpreted what others call After Sales Services a little more extensively. Our customers are never left alone with their purchase. The Academy is always available for our customers.
The information age as an opportunity
Whether Friday night at the building site, Saturday pondering the sound plan, on the train with your mobile phone or outdoors on your tablet, digital training services such as our Academy give customers access to the info they need when they need it. Which cable is right for which scenario? What cable length is permitted? We now answer frequently asked, fundamental questions from our customers in various formats in a customer portal. For us, this is a logical step in the digital transformation of the entire industry.
"That's why we mainly let experts from the field speak: real people from real everyday working life mediate the content".
We use digital training to communicate innovative new products comprehensively and flexibly
The Academy is more than just an opportunity to fill knowledge gaps or initiate further training. Innovative products require some explaining, even for expert customers. While the actual mode of operating is usually known, many are unaware of the potential opportunities of the product in various scenarios. Our development work and acoustic laboratory have given us the appropriate experience. Why should we deprive our customers of that? Our motivation: knowledge grows when shared.
We therefore also utilise the methods and benefits of the Academy internally. Our employees and international partners also benefit from the opportunities brought by this digital training platform. This enables us to achieve a fast and productive exchange across national borders, especially when it comes to new products. Also at our head office in Bremen:
"We used to hold a big meeting at our warehouse every three months. Technical innovations and products were also presented. The Academy makes this more flexible. This means we gain from the same advantages as our customers“.
Five reasons why we decided to focus on e-learning content as a first step
The COVID pandemic was a strong argument for digital learning. However, we started the conceptual work on the Academy long before the pandemic. The reasons why we rely heavily on e-learning or, as far as possible, hybrid models such as blended learning are as follows:
- Our customers can decide for themselves when to consume learning content. There are no training dates or travelling costs for on-site courses.
- Learning videos are ready on all end-user devices: mobile learning is possible, everywhere!
- You can watch our training videos in groups of any size, instead of sending the whole team to a classroom training session.
- Our customers can choose their own learning pace and watch the videos as often as they like.
- Course content is organised to fit individual needs, letting participants start exactly where it suits their individual knowledge levels. There is no obligation to follow too demanding or oversimplified learning content.
One important aspect of training courses is clearly missing: teacher interaction and the opportunity to ask questions. Our solution: we will also be offering digital live training courses in the future.
"In the future, we will also combine digital learning with classroom events as soon as possible. We get the best of both worlds".
Our Academy formats
The MONACOR Academy includes the following categories for interested MONACOR customers:
Nice to know
We have successfully delivered countless projects over the course many years of advisory service. In this section, our experts share classic tips and pragmatic rules of thumb for PA systems, 100-volt technology and audio networks as well as a few unconventional solutions.
Product clips
The range of PA technology is constantly expanding. That's why we showcase important products in the Academy in short, informative clips. This means you can find out about new products and look up the most important features of many articles at any time, without having to search for a datasheet or even call anyone.
Product clips
The range of PA technology is constantly expanding. That's why we showcase important products in the Academy in short, informative clips. This means you can find out about new products and look up the most important features of many articles at any time, without having to search for a datasheet or even call anyone.
Education centre
(Live) training courses, technical workshops, online seminars: this category contains the larger, more advanced training content. Whether you're looking to expand your business or broaden your horizons, grab yourself a hot drink and learn a lot. Our "From the stage to the building" certification training is also part of this.
"We also award certificates at the end of certain training courses. But above all: our aim is to provide useful, immediately realisable instructions and help you make the right choice of product".
How to use
Clear and straight to the point: how does a particular product or feature work in practice? Find out here, with direct access. Here, we explain important work steps, illustrated and commented, from start to finish. This is particularly helpful when new products come with modern features that you may not have used so often in practice. Or when new features open up completely new application scenarios.
How to use
Clear and straight to the point: how does a particular product or feature work in practice? Find out here, with direct access. Here, we explain important work steps, illustrated and commented, from start to finish. This is particularly helpful when new products come with modern features that you may not have used so often in practice. Or when new features open up completely new application scenarios.
Downloads
Here you will find useful information about our products as well as software and firmware. Many dealer websites only provide operating instructions for current products – here you will find all the necessary information at a glance.
Marketing
Our customers' marketing is important to us because we grow when they grow. In this area, we will continuously provide material, information, inspiration for campaigns and also specific instructions.
"In short, our mission is to serve our customers in a modern, flexible and digital way. A training programme exclusively for our customers".
Want to receive digital educational content? Then register now as a MONACOR customer to get access to the Academy. If you have any suggestions for our content, such as topic requests, please contact us at academy[at]monacor.de.
