In a Hurry?
- As a MONACOR customer, you can register directly for our Academy here.
- If you are not a customer yet, you can access our B2B webshop here.
- Find out more about the MONACOR Academy formats here.
Why We, as a Retailer, are Professionalising Our Knowledge Transfer
Knowledge as a Service: Why the MONACOR Academy offers flexible, comprehensive, and round-the-clock support for our customers
Our society is becoming faster-paced and at the same time, we often have fewer resources. Most people no longer have the time to travel across Germany for training. Especially freelancers, who need to manage their businesses locally, can't afford this. In general, we need information quickly and are getting used to having content available on mobile devices. That's why we are modern, flexible and digital for our customers – and have launched a digital learning platform with the MONACOR Academy. Our vast experience should be more easily accessible to our customers. What’s behind it? You’ll find out here.
Selling Audio Technology Alone? That Has Never Been Enough for Us
"For a long time, it has been clear: The trade must reinvent itself in many technical industries. Simply selling off a product range is not enough in the long term. That’s why, for decades, we’ve been offering targeted marketing support to our business partners. In addition, our customers have been working very successfully with our Technical Project Management (TPM) for many years. Our TPM plays a pivotal role, connecting two of our most important services:
- We assist installers and contractors with planning when they lack the personnel or time capacity in this area.
- We provide consultancy to planning offices when they need a technical perspective on details or assistance with preparing offers."
Kerstin Röber, Head of Marketing and responsible for the MONACOR Academy
Our technical project management is seeing significant demand for knowledge, particularly in classic ELA topics – and especially with Dante®. We are responding to this with the Academy."
Our Years of Experience Have Shown Us that Customers Need the Ability to Access Knowledge at Any Time, 24/7
If they lack the necessary expertise, installers and planners can call their respective dealers – but this usually only applies during specific days and times. Our technical contacts are also sometimes in meetings, on vacation, or over the weekend. At the same time, not every professional feels comfortable asking about something they assume should be obvious – even though it should be completely normal. Stage technology, ELA, and audio networks: The fields are so vast that no one can know everything. We have found a solution to still be there when needed.
The Basis for Our Academy Topics: Thousands of Customer Meetings over Many Years
Through years of exchange, we have gained deep industry knowledge and understand the recurring questions that arise. Moreover, what others call After Sales Services has always meant something more to us. When you buy from us, you are never alone with your purchase. Our Academy is always available to our customers.
The Basis for Our Academy Topics: Thousands of Customer Meetings over Many Years
Through years of exchange, we have gained deep industry knowledge and understand the recurring questions that arise. Moreover, what others call After Sales Services has always meant something more to us. When you buy from us, you are never alone with your purchase. Our Academy is always available to our customers.
The Information Age as an Opportunity
Whether it’s Friday evening on the construction site, Saturday pondering over the sound system plan, on a train using a smartphone, or outdoors with a tablet—digital education platforms like our Academy allow customers to access the necessary information anytime, day or night.
Which cable should be used for which scenario? What cable length is permissible? We now provide answers to frequently asked fundamental customer questions in various formats within a dedicated customer portal. For us, this is a logical step toward the digital transformation of the entire industry.
"That's why we let experts from the field do the talking: Real people from real working environments deliver the content."
Through Digital Training, We Provide Comprehensive and Flexible Insights into Innovative New Products
The Academy is more than just a way to fill knowledge gaps or initiate further training. Innovative products like the VERT-12 require explanation—even for industry professionals. While the basic functionality is usually well understood, many are unaware of the full range of possibilities the product offers in different scenarios. With our experience from product development and our acoustics lab, we have the right expertise. So why should we withhold it from our customers? Our motivation: Knowledge grows when we share it.
That's why we also use the methods and benefits of the Academy internally. Our employees and international partners also benefit from the opportunities that a digital training platform provides. Especially when it comes to new products, this allows us to achieve fast and productive exchanges across national borders—including at our headquarters in Bremen.
" In the past, we held a large meeting every three months at our warehouse, where we introduced technical innovations and products. With the Academy, we can now do this more flexibly. This way, we benefit from the same advantages as our customers.“
Our Extra Mile in Service
5 Reasons Why We Chose to Focus on E-Learning Content in the First Step
The COVID pandemic is certainly a strong argument for digital learning. However, we started working on the concept for the Academy long before the pandemic. The reason we focus heavily on e-learning or hybrid models like blended learning is as follows:
- Our customers can decide for themselves when to consume learning content. There is no need to adhere to specific training dates, and no travel costs for in-person sessions.
- All devices can play the training videos: Mobile learning is possible, no matter where!
- Our training videos can be watched by any number of people, instead of sending the entire team to an in-person training session.
- Our customers can choose the learning pace and watch the videos as often as they like.
- For sequential learning content, participants can start exactly where it fits their individual knowledge level. No one has to consume content that either overwhelms or underwhelms them.
Of course, one important aspect of training is missing: the direct interaction with the instructor and the ability to ask questions. Our solution: In the future, we will also offer digital live training sessions.
"In the future, we will also combine digital learning with classroom events as soon as possible. We get the best of both worlds".
Training Formats Offered in Our Academy
The MONACOR Academy offers the following categories for interested MONACOR customers:
Nice to Know
Over the many years of our consulting activities, we have implemented countless projects. In this section, our experts share both classic tips and practical rules of thumb around public address (PA) systems, 100-volt technology, and audio networks, as well as a few unconventional solutions.
Product Clips
The range of PA and ELA technology is constantly expanding. That’s why we present key products in short, informative clips in the Academy. This way, you can stay up-to-date with new product releases and easily review the key features of many items at any time—without the need to search for a datasheet or even call anyone.
Product Clips
The range of PA and ELA technology is constantly expanding. That’s why we present key products in short, informative clips in the Academy. This way, you can stay up-to-date with new product releases and easily review the key features of many items at any time—without the need to search for a datasheet or even call anyone.
Education Centre
(Live) Trainings, technical workshops, online seminars: In this category, you will find more extensive, progressive educational content. Whether as a starting point for expanding your business or to broaden your horizons, here you can grab a hot beverage and dive into some serious learning. Our certification course "From the Stage to the Construction Site" is also part of this category.
"At the conclusion of some training sessions, we also award certificates. However, our main focus is on providing useful, immediately applicable guidance and offering decision-making support when it comes to product selection."
How to Use
Clear and straight to the point: How does a specific product or feature work in practice? You’ll find out here—without any detours. We explain important steps, illustrated and commented, from start to finish. This is especially helpful when new products come with modern features that you might not have used often in practice yet, or when new features open up entirely new use scenarios.
How to Use
Clear and straight to the point: How does a specific product or feature work in practice? You’ll find out here—without any detours. We explain important steps, illustrated and commented, from start to finish. This is especially helpful when new products come with modern features that you might not have used often in practice yet, or when new features open up entirely new use scenarios.
Downloads
Here you will find useful information about our products, as well as software and firmware. While many dealer pages only offer user manuals for current products, here you can find all the necessary information at a glance.
Marketing
The marketing of our customers is important to us because we grow together with them. In this area, we will continuously provide materials, information, campaign inspirations, and even concrete guidelines.
" In summary, the core idea is this: We want to be there for our customers in a modern, flexible, and digital way. A training offer exclusively for our customers".
Ready for digital learning? Register as a MONACOR customer now and get access to the Academy. If you have any ideas for future topics or suggestions for our content, please contact us at academy[at]monacor.de.
